The East Bay Haas Alumni Network Chapter cordially invites you to an insider’s tour of the Semifreddi’s Bread & Pastries World Headquarters.

Tom Frainier, Haas MBA 1981, CEO of Semifreddi’s and self-proclaimed Chief Bootlicker of customers, employees and suppliers will lead the tour and describe how he grew the business, how the Haas School has helped him, and what owning a business has meant to him.

Semifreddi'sBesides having excellent products, Semifreddi’s is known for helping the community, especially, kids. Tom Franier epitomizes one of the four Defining Principles of the Haas School of Business, “Beyond Yourself”. To view a long list of the organizations that Semifreddi’s has supported, visit their website.

Date: Thursday, May 10, 2012

4:30 pm – 5:00 pm: Check-in and socialize
5:00 pm – 6:00 pm: Tour the bakery
6:00 pm – 7:30 pm: Network and enjoy Semifreddi’s bread and cookies, cheese, fruit and beverages

1980 North Loop Rd.
Alameda, CA 94502
Phone: 510-596-9930

Parking: Ample parking at the bakery

$25 for alumni and guests
$15 for students

There is a limit of 30 attendees, so register early.

Registration fees are non-refundable, but, if necessary, you may have someone attend in your place.

If you are interested in seeing a preview of how Semifreddi’s makes bread and pastries, watch this 3-minute Youtube video:

For questions, contact:
Bruce Meibos:


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